LucasArts president Jim Ward recently spoke with U.K. trade publication MCV about the industry's business practices, stating that maintaing a proper schedule and budget for a game is just as important as the product's quality. He cited leading publisher Electronic Arts as a prime example of doing things the wrong way.

LucasArts president Jim Ward recently spoke with U.K. trade publication MCV about the industry's business practices, stating that maintaing a proper schedule and budget for a game is just as important as the product's quality. He cited leading publisher Electronic Arts as a prime example of doing things the wrong way.

 

"There's an attitude in this industry that says in order to make a great game, it takes whatever time it takes and it takes whatever money it takes, and that that's okay," Ward commented. "Well it's not okay -- it's wrong. It's not okay in other entertainment businesses. In other businesses it's big trouble."

 

"When you have EA failing to bring Superman out with the movie, that's inexcusable. Moving games like Medal of Honor and Godfather out of the fourth quarter -- that's the old way of thinking and you can't do that any more."

 

GameDaily