Play as a survivor of the 2029 Apophis meteorite impact who has just awoken from an Ark (a world-wide movement which took scientists and other significant people, and froze them underground in cryo-pods so they could rebuild Earth).

Soon, the player comes to realize that his Ark has malfunctioned and that he is the only survivor. Apparently this environment is perfectly suited to the rough-and-tumble dune buggy racing seen in games like MotorStorm, as that sort of gameplay will be an important feature of Rage.

Players will have the ability to augment their cars with various items and upgrades they can gain by completing races, but the game is not specifically a racing title, trailers have shown a mix of mainly first person shooter elements as well as driving elements. (Racing is optional in Rage.)