Today, Midway announced that they have broadened their in-game advertising strategy by partnering with Double Fusion. Both companies will work on integrating ads into next-gen titles, Stranglehold being mentioned specifically.

Under terms of this agreement, "Midway titles are to incorporate DoubleFusion's dynamic ad-serving technology to serve advertising campaignswhich will be sold by Double Fusion's worldwide sales force."

"Alongwith our strategy to create immersive, engaging content, we believethat the technology to allow for dynamic, in-game advertising will adda sense of cultural relevance and context for the mass-marketaudience," said Steve Allison, chief marketing officer, Midway. "Ourrelationship with Double Fusion will not only add potential incrementalrevenue on top of our existing static ad placements, but allow us towork with a partner sensitive to game development and committed tomaking ad placements organic and credible."

Source: Here