Rockstar Games is branching its product line out to include the first UMD-only movie release, which is also the company's first film project. The movie, called Sunday Driver, will examine lowrider enthusiasts in Compton, CA, a subject matter in keeping with its urban- and vehicular-themed games. "Our goal was to create a film with the same cutting edge, uncompromising cinematic content that we strive for in our games. We are extremely proud of Sunday Driver as an evolution of the Rockstar brand into film," said Rockstar president Sam Houser.