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BloodRayne Licensed Clothing and Knives Coming

Posted by PleaseMYOB in Gaming News on Sep 21, 2005

Majesco Entertainment recently announced that it has signed new licensing agreements for their intellectual property, BloodRayne. Ripple Junction will make a series of branded clothing (no word if BloodRayne's leather corset will be included) and United Cutlery will be making a set of collectable blades designed to look like those worn by BloodRayne in game.

This is the latest in a series of licensing moves by Majesco, which has seen BloodRayne appear in PlayBoy, play music on MTV2's "Video Mods," and star in a comic. This is not to mention the BloodRayne movie set to release in early 2006.

"Our BloodRayne licensing initiatives are a strategic way to introduce the popular brand to a new and broader audience," said Ken Gold, Vice President of Marketing for Majesco. "We look forward to working with our licensees to help make their product introductions a success."

Source=GameDaily

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