[Bioshock] is our first game that hasn't had multipayer. [...] And I don't think anyone has ever spent any real time playing our multiplayer in our games. So System Shock 2, Freedom Force, they've all had multiplayer. And maybe SWAT, some people have spent some time playing SWAT multiplayer. But if you go and you look on Xbox Live, and you go look in GameSpy -- people are still paying SWAT on GameSpy -- it's really kind of interesting that the people who play Halo, who play Counterstrike, there are huge numbers of players playing those games. And then you think about all the work people have spent building multiplayer for these other games and then you go look on who's playing, say, Brothers in Arms, even when it just came out multiplayer, in the world, you're talking about in the world, playing on Xbox Live, I remember we looked right after the game came out, and there were six people playing it. And you think about the effort that went into that, and the effort that didn't go into single-player and you just want to cry like a little girl.