To be the First to Play Highly-Anticipated Title Early

SANTA MONICA – Aug. 11, 2006 – Attention soldiers…Activision, Inc. (Nasdaq:
ATVI) is looking for the best Call of Duty players nationwide to enlist for
an opportunity to be the first consumers to play the eagerly-awaited Call of
Duty® 3 before its fall release. From Aug. 11 to Aug. 17, gamers can log on
to IGN Entertainment’s GameSpy site at

http://arena.gamespy.com/cod3 and register for a chance to participate
in bracket-style tournaments of Call of Duty® 2. Twenty-four finalists will
pack their bags in early October and head to Call of Duty HQ in Santa
Monica, Calif., home of Call of Duty 3 developer Treyarch, to go behind the
scenes, meet the team and get an early peek at this year’s new title.
Winners will also each receive a Best Buy™ Gift Card courtesy of Best Buy.
For complete registration information, along with rules and regulations, go to
http://arena.gamespy.com/cod3.

“Call of Duty 2 ushered in the next-generation of gaming and continues to be
a huge hit with fans this summer,” said Will Kassoy, senior vice president,
global brand management, Activision, Inc. “We want to give Call of Duty fans
the opportunity to experience the next installment of the brand before any
other consumers in the world.”

Call of Duty 3 is scheduled for release this fall for the Xbox 360™ and
Xbox® video game and entertainment systems from Microsoft, PlayStation®3
computer entertainment system and PlayStation®2 computer entertainment
system and the upcoming Wii™ from Nintendo. The title is the follow up to
Call of Duty 2, which was the No. 1 Xbox 360 launch title, and as of Aug. 7,
remains the No. 1 played Xbox 360 multiplayer title on Xbox Live® online
entertainment network based on a count of worldwide unique users (courtesy
Microsoft). Call of Duty 3 features an epic and cinematic single player mode
and multiplayer action for up to 24 players. The title is not yet rated by
the ESRB.