Majesco Entertainment recently announced that it has signed new licensing agreements for their intellectual property, BloodRayne. Ripple Junction will make a series of branded clothing (no word if BloodRayne's leather corset will be included) and United Cutlery will be making a set of collectable blades designed to look like those worn by BloodRayne in game.

This is the latest in a series of licensing moves by Majesco, which has seen BloodRayne appear in PlayBoy, play music on MTV2's "Video Mods," and star in a comic. This is not to mention the BloodRayne movie set to release in early 2006.

"Our BloodRayne licensing initiatives are a strategic way to introduce the popular brand to a new and broader audience," said Ken Gold, Vice President of Marketing for Majesco. "We look forward to working with our licensees to help make their product introductions a success."

Source=GameDaily

wow...how sad. I remember how poo bloodrayne was so I know to avoid their cheap tat. I still shoulder at the thought of the animation

marcus